A simple tradition


For more than a century now, the Carlson family has operated this fishery in beautiful northwestern Michigan. Starting with Nels, who emigrated from Norway, to Will, Lester, Bill and now fifth generation Nels Carlson (and co-owner Joe Campo), they’ve handed down the tradition, adapted and transformed their small dock in Leland into historic Fishtown. 

Photography by John A Gessner


Our Foundation

The family legacy remains strong, co-owned and operated now by fifth-generation Nels Carlson.

Meet the carlsons

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Craving our famous jerky? Fishtown's favorite snack is smoked daily, then ready to ship.

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